TRUSSARDI | Gentle Society
TRUSSARDI | Gentle Society
TRUSSARDI | Gentle Society
TRUSSARDI | Gentle Society
How we approached the project?
To mark the launch of Trussardi’s new brand identity, we crafted a campaign that doesn’t just tell a story — it observes it. With Gentle Society, Trussardi embraces a new vision: fashion made for everyone, not just for an elite. A brand that speaks to the curious, the passionate, the authentic. And, above all, to the gentle.
Outcome
With Gentle Society, Trussardi opens a new chapter grounded in emotional intelligence, inclusivity and cultural progress. This campaign doesn’t prescribe how to be — it offers a new space for people to exist as they are. It’s not just a brand message, but the beginning of a broader, more human movement.
How we approached the project?
To mark the launch of Trussardi’s new brand identity, we crafted a campaign that doesn’t just tell a story — it observes it. With Gentle Society, Trussardi embraces a new vision: fashion made for everyone, not just for an elite. A brand that speaks to the curious, the passionate, the authentic. And, above all, to the gentle.
Outcome
With Gentle Society, Trussardi opens a new chapter grounded in emotional intelligence, inclusivity and cultural progress. This campaign doesn’t prescribe how to be — it offers a new space for people to exist as they are. It’s not just a brand message, but the beginning of a broader, more human movement.
How we approached the project?
To mark the launch of Trussardi’s new brand identity, we crafted a campaign that doesn’t just tell a story — it observes it. With Gentle Society, Trussardi embraces a new vision: fashion made for everyone, not just for an elite. A brand that speaks to the curious, the passionate, the authentic. And, above all, to the gentle.
Outcome
With Gentle Society, Trussardi opens a new chapter grounded in emotional intelligence, inclusivity and cultural progress. This campaign doesn’t prescribe how to be — it offers a new space for people to exist as they are. It’s not just a brand message, but the beginning of a broader, more human movement.
How we approached the project?
To mark the launch of Trussardi’s new brand identity, we crafted a campaign that doesn’t just tell a story — it observes it. With Gentle Society, Trussardi embraces a new vision: fashion made for everyone, not just for an elite. A brand that speaks to the curious, the passionate, the authentic. And, above all, to the gentle.
Outcome
With Gentle Society, Trussardi opens a new chapter grounded in emotional intelligence, inclusivity and cultural progress. This campaign doesn’t prescribe how to be — it offers a new space for people to exist as they are. It’s not just a brand message, but the beginning of a broader, more human movement.
A close look into real lives
Visually, we stepped away from anything overly polished. Natural light, lived-in spaces, organic imperfections — every visual choice was made to reflect Trussardi’s new identity: inclusive, human, and effortlessly refined. The goal was not to idealize, but to embrace the real beauty found in everyday moments.
An aesthetic of sincerity and softness
Visually, we stepped away from anything overly polished. Natural light, lived-in spaces, organic imperfections — every visual choice was made to reflect Trussardi’s new identity: inclusive, human, and effortlessly refined. The goal was not to idealize, but to embrace the real beauty found in everyday moments.
Fashion that follows, not imposes
Clothing plays a subtle role throughout the campaign. Trussardi pieces exist within the story — not as statements, but as tools for personal expression. This is a brand that adapts to people’s lives, not the other way around. The wardrobe doesn’t dictate identity, it complements it. Because the new Trussardi doesn’t dress ideals — it dresses real people.
A sensory not-linear narrative
The storytelling flows with a gentle rhythm, alternating between quiet stillness and emotional resonance. The sound design is immersive yet restrained, designed to elevate the imagery without overwhelming it. Every frame is an invitation to slow down and feel — to experience fashion as a space of listening, expression, and connection.
A close look into real lives
Visually, we stepped away from anything overly polished. Natural light, lived-in spaces, organic imperfections — every visual choice was made to reflect Trussardi’s new identity: inclusive, human, and effortlessly refined. The goal was not to idealize, but to embrace the real beauty found in everyday moments.
An aesthetic of sincerity and softness
Visually, we stepped away from anything overly polished. Natural light, lived-in spaces, organic imperfections — every visual choice was made to reflect Trussardi’s new identity: inclusive, human, and effortlessly refined. The goal was not to idealize, but to embrace the real beauty found in everyday moments.
Fashion that follows, not imposes
Clothing plays a subtle role throughout the campaign. Trussardi pieces exist within the story — not as statements, but as tools for personal expression. This is a brand that adapts to people’s lives, not the other way around. The wardrobe doesn’t dictate identity, it complements it. Because the new Trussardi doesn’t dress ideals — it dresses real people.
A sensory not-linear narrative
The storytelling flows with a gentle rhythm, alternating between quiet stillness and emotional resonance. The sound design is immersive yet restrained, designed to elevate the imagery without overwhelming it. Every frame is an invitation to slow down and feel — to experience fashion as a space of listening, expression, and connection.
A close look into real lives
Visually, we stepped away from anything overly polished. Natural light, lived-in spaces, organic imperfections — every visual choice was made to reflect Trussardi’s new identity: inclusive, human, and effortlessly refined. The goal was not to idealize, but to embrace the real beauty found in everyday moments.
An aesthetic of sincerity and softness
Visually, we stepped away from anything overly polished. Natural light, lived-in spaces, organic imperfections — every visual choice was made to reflect Trussardi’s new identity: inclusive, human, and effortlessly refined. The goal was not to idealize, but to embrace the real beauty found in everyday moments.
Fashion that follows, not imposes
Clothing plays a subtle role throughout the campaign. Trussardi pieces exist within the story — not as statements, but as tools for personal expression. This is a brand that adapts to people’s lives, not the other way around. The wardrobe doesn’t dictate identity, it complements it. Because the new Trussardi doesn’t dress ideals — it dresses real people.
A sensory not-linear narrative
The storytelling flows with a gentle rhythm, alternating between quiet stillness and emotional resonance. The sound design is immersive yet restrained, designed to elevate the imagery without overwhelming it. Every frame is an invitation to slow down and feel — to experience fashion as a space of listening, expression, and connection.
A close look into real lives
Visually, we stepped away from anything overly polished. Natural light, lived-in spaces, organic imperfections — every visual choice was made to reflect Trussardi’s new identity: inclusive, human, and effortlessly refined. The goal was not to idealize, but to embrace the real beauty found in everyday moments.
An aesthetic of sincerity and softness
Visually, we stepped away from anything overly polished. Natural light, lived-in spaces, organic imperfections — every visual choice was made to reflect Trussardi’s new identity: inclusive, human, and effortlessly refined. The goal was not to idealize, but to embrace the real beauty found in everyday moments.
Fashion that follows, not imposes
Clothing plays a subtle role throughout the campaign. Trussardi pieces exist within the story — not as statements, but as tools for personal expression. This is a brand that adapts to people’s lives, not the other way around. The wardrobe doesn’t dictate identity, it complements it. Because the new Trussardi doesn’t dress ideals — it dresses real people.
A sensory not-linear narrative
The storytelling flows with a gentle rhythm, alternating between quiet stillness and emotional resonance. The sound design is immersive yet restrained, designed to elevate the imagery without overwhelming it. Every frame is an invitation to slow down and feel — to experience fashion as a space of listening, expression, and connection.
