How we approached the project?

For the denim campaign starring Miguel Herrán, the creative direction centered on visually expressing the values of the Gentle Society, which he embodies so naturally. Through carefully crafted lighting, intimate framing, and thoughtful movement, we highlighted the textures, fit, and versatility of the denim while conveying a sense of authenticity, confidence, and effortless style. The cinematic approach captured both subtle gestures and dynamic moments, emphasizing individuality and connection. The editing rhythm complemented the relaxed yet purposeful energy of the narrative, reinforcing a simple message: timeless denim, worn with integrity and personality.

Trussardi

Trussardi aims to communicate inclusivity, authenticity, and a human-centered approach to fashion. The brand celebrates the beauty of real people and everyday moments, offering clothing that complements personal expression rather than imposing it. Its intent is to create a subtle, sensory dialogue where fashion supports life, inviting connection, emotion, and self-expression.