FENTY BEAUTY | Soft' Lit Naturally Luminous Foundation
FENTY BEAUTY | Soft' Lit Naturally Luminous Foundation
FENTY BEAUTY | Soft' Lit Naturally Luminous Foundation
FENTY BEAUTY | Soft' Lit Naturally Luminous Foundation
How we approached the project?
For the Fenty Beauty foundation campaign, we set out to celebrate the brand’s commitment to inclusivity and femininity. Filmed in studio against a uniform backdrop, the focus is entirely on a diverse group of women—each embodying strength, elegance, and individuality. Their skin, illuminated by the perfect foundation match, becomes the true canvas of the story: shades that seamlessly adapt to every complexion, enhancing natural beauty without filters. The minimalist setting amplifies the message of empowerment and universality, allowing the women’s presence and confidence to shine. Through intimate close-ups and radiant portraits, the campaign translates Fenty Beauty’s vision into timeless visuals that honor every woman, every shade, and every story.
How we approached the project?
For the Fenty Beauty foundation campaign, we set out to celebrate the brand’s commitment to inclusivity and femininity. Filmed in studio against a uniform backdrop, the focus is entirely on a diverse group of women—each embodying strength, elegance, and individuality. Their skin, illuminated by the perfect foundation match, becomes the true canvas of the story: shades that seamlessly adapt to every complexion, enhancing natural beauty without filters. The minimalist setting amplifies the message of empowerment and universality, allowing the women’s presence and confidence to shine. Through intimate close-ups and radiant portraits, the campaign translates Fenty Beauty’s vision into timeless visuals that honor every woman, every shade, and every story.
How we approached the project?
For the Fenty Beauty foundation campaign, we set out to celebrate the brand’s commitment to inclusivity and femininity. Filmed in studio against a uniform backdrop, the focus is entirely on a diverse group of women—each embodying strength, elegance, and individuality. Their skin, illuminated by the perfect foundation match, becomes the true canvas of the story: shades that seamlessly adapt to every complexion, enhancing natural beauty without filters. The minimalist setting amplifies the message of empowerment and universality, allowing the women’s presence and confidence to shine. Through intimate close-ups and radiant portraits, the campaign translates Fenty Beauty’s vision into timeless visuals that honor every woman, every shade, and every story.
How we approached the project?
For the Fenty Beauty foundation campaign, we set out to celebrate the brand’s commitment to inclusivity and femininity. Filmed in studio against a uniform backdrop, the focus is entirely on a diverse group of women—each embodying strength, elegance, and individuality. Their skin, illuminated by the perfect foundation match, becomes the true canvas of the story: shades that seamlessly adapt to every complexion, enhancing natural beauty without filters. The minimalist setting amplifies the message of empowerment and universality, allowing the women’s presence and confidence to shine. Through intimate close-ups and radiant portraits, the campaign translates Fenty Beauty’s vision into timeless visuals that honor every woman, every shade, and every story.
ONE TEAM, ONE GOAL!
Behind the campaign, our team worked meticulously to ensure that every detail reflected Fenty Beauty’s values of inclusivity and elegance. From casting a truly diverse group of women to developing a lighting design that enhanced every complexion with equal care, each choice was made to emphasize authenticity and empowerment. On set, the uniform backdrop created a stage where individuality could stand out without distractions, while our creative direction guided performances that felt intimate yet powerful. To share this journey, we also crafted a dedicated backstage content piece—offering a glimpse into the collaborative process, the energy on set, and the passion driving our team. This behind-the-scenes narrative reinforces the campaign’s message: beauty is not only in the final image, but in the people and ideas that bring it to life.
ONE TEAM, ONE GOAL!
Behind the campaign, our team worked meticulously to ensure that every detail reflected Fenty Beauty’s values of inclusivity and elegance. From casting a truly diverse group of women to developing a lighting design that enhanced every complexion with equal care, each choice was made to emphasize authenticity and empowerment. On set, the uniform backdrop created a stage where individuality could stand out without distractions, while our creative direction guided performances that felt intimate yet powerful. To share this journey, we also crafted a dedicated backstage content piece—offering a glimpse into the collaborative process, the energy on set, and the passion driving our team. This behind-the-scenes narrative reinforces the campaign’s message: beauty is not only in the final image, but in the people and ideas that bring it to life.
ONE TEAM, ONE GOAL!
Behind the campaign, our team worked meticulously to ensure that every detail reflected Fenty Beauty’s values of inclusivity and elegance. From casting a truly diverse group of women to developing a lighting design that enhanced every complexion with equal care, each choice was made to emphasize authenticity and empowerment. On set, the uniform backdrop created a stage where individuality could stand out without distractions, while our creative direction guided performances that felt intimate yet powerful. To share this journey, we also crafted a dedicated backstage content piece—offering a glimpse into the collaborative process, the energy on set, and the passion driving our team. This behind-the-scenes narrative reinforces the campaign’s message: beauty is not only in the final image, but in the people and ideas that bring it to life.
ONE TEAM, ONE GOAL!
Behind the campaign, our team worked meticulously to ensure that every detail reflected Fenty Beauty’s values of inclusivity and elegance. From casting a truly diverse group of women to developing a lighting design that enhanced every complexion with equal care, each choice was made to emphasize authenticity and empowerment. On set, the uniform backdrop created a stage where individuality could stand out without distractions, while our creative direction guided performances that felt intimate yet powerful. To share this journey, we also crafted a dedicated backstage content piece—offering a glimpse into the collaborative process, the energy on set, and the passion driving our team. This behind-the-scenes narrative reinforces the campaign’s message: beauty is not only in the final image, but in the people and ideas that bring it to life.
