CHURCH'S | AW 25 Collection Reveal
CHURCH'S | AW 25 Collection Reveal
CHURCH'S | AW 25 Collection Reveal
CHURCH'S | AW 25 Collection Reveal
Completed
Apr 10, 2025
Client
Church's | English Shoes
Website
Main service
Live Content Creation
How we approached the project?
For the reveal of Church’s Autumn/Winter 2025 collection, we embraced a refined visual language rooted in simplicity and elegance—values that mirror the brand’s DNA. Without relying on complex visual effects or hyper-stylized techniques, the production was grounded in classic cinematic principles: controlled camera movements, soft naturalistic lighting, and a sophisticated editorial pace.
The goal was to let the product speak for itself. Each shoe was framed with precision and respect, using thoughtful composition and measured motion to highlight details like the craftsmanship of the stitching, the depth of the leather, and the balance of each silhouette. The camera lingered just long enough to evoke tactility and quality, never rushing the story.
Biblioteca Nazionale Braindense
The Church’s AW25 reveal took place in the historic Brera Library—also known as Biblioteca Nazionale Braidense—housed within the majestic Jesuit‑built Palazzo di Brera in Milan. This Renaissance‑era structure, designed between the late 16th and 17th centuries by architects like Richini and Piermarini, unifies institutions such as the Accademia di Belle Arti, the Pinacoteca, the Orto Botanico, and the Observatory. The library itself, with its grand Maria Theresa Hall and richly paneled reading rooms, embodies a timeless and scholarly atmosphere.
How we approached the project?
For the reveal of Church’s Autumn/Winter 2025 collection, we embraced a refined visual language rooted in simplicity and elegance—values that mirror the brand’s DNA. Without relying on complex visual effects or hyper-stylized techniques, the production was grounded in classic cinematic principles: controlled camera movements, soft naturalistic lighting, and a sophisticated editorial pace.
The goal was to let the product speak for itself. Each shoe was framed with precision and respect, using thoughtful composition and measured motion to highlight details like the craftsmanship of the stitching, the depth of the leather, and the balance of each silhouette. The camera lingered just long enough to evoke tactility and quality, never rushing the story.
Biblioteca Nazionale Braindense
The Church’s AW25 reveal took place in the historic Brera Library—also known as Biblioteca Nazionale Braidense—housed within the majestic Jesuit‑built Palazzo di Brera in Milan. This Renaissance‑era structure, designed between the late 16th and 17th centuries by architects like Richini and Piermarini, unifies institutions such as the Accademia di Belle Arti, the Pinacoteca, the Orto Botanico, and the Observatory. The library itself, with its grand Maria Theresa Hall and richly paneled reading rooms, embodies a timeless and scholarly atmosphere.
How we approached the project?
For the reveal of Church’s Autumn/Winter 2025 collection, we embraced a refined visual language rooted in simplicity and elegance—values that mirror the brand’s DNA. Without relying on complex visual effects or hyper-stylized techniques, the production was grounded in classic cinematic principles: controlled camera movements, soft naturalistic lighting, and a sophisticated editorial pace.
The goal was to let the product speak for itself. Each shoe was framed with precision and respect, using thoughtful composition and measured motion to highlight details like the craftsmanship of the stitching, the depth of the leather, and the balance of each silhouette. The camera lingered just long enough to evoke tactility and quality, never rushing the story.
Biblioteca Nazionale Braindense
The Church’s AW25 reveal took place in the historic Brera Library—also known as Biblioteca Nazionale Braidense—housed within the majestic Jesuit‑built Palazzo di Brera in Milan. This Renaissance‑era structure, designed between the late 16th and 17th centuries by architects like Richini and Piermarini, unifies institutions such as the Accademia di Belle Arti, the Pinacoteca, the Orto Botanico, and the Observatory. The library itself, with its grand Maria Theresa Hall and richly paneled reading rooms, embodies a timeless and scholarly atmosphere.
How we approached the project?
For the reveal of Church’s Autumn/Winter 2025 collection, we embraced a refined visual language rooted in simplicity and elegance—values that mirror the brand’s DNA. Without relying on complex visual effects or hyper-stylized techniques, the production was grounded in classic cinematic principles: controlled camera movements, soft naturalistic lighting, and a sophisticated editorial pace.
The goal was to let the product speak for itself. Each shoe was framed with precision and respect, using thoughtful composition and measured motion to highlight details like the craftsmanship of the stitching, the depth of the leather, and the balance of each silhouette. The camera lingered just long enough to evoke tactility and quality, never rushing the story.
Biblioteca Nazionale Braindense
The Church’s AW25 reveal took place in the historic Brera Library—also known as Biblioteca Nazionale Braidense—housed within the majestic Jesuit‑built Palazzo di Brera in Milan. This Renaissance‑era structure, designed between the late 16th and 17th centuries by architects like Richini and Piermarini, unifies institutions such as the Accademia di Belle Arti, the Pinacoteca, the Orto Botanico, and the Observatory. The library itself, with its grand Maria Theresa Hall and richly paneled reading rooms, embodies a timeless and scholarly atmosphere.
A Setting That Embodies Timelessness
Immersed in the cultural heart of Milan, the setting offered an atmosphere of quiet prestige and intellectual heritage—perfectly aligned with the values of the brand. Its historical depth and architectural elegance provided a natural stage for a collection rooted in craftsmanship, tradition, and refined contemporary style.Creative fusion
The environment, rich in patina and character, acted as a visual and emotional extension of the footwear itself. Every frame captured in this context felt grounded and meaningful, reinforcing the sense that Church’s is not merely fashion, but a statement of enduring identity. The space elevated the storytelling without ever overpowering it—subtle, authoritative, and timeless.
In this harmony between product and place, the AW25 collection was not only revealed—it was contextualized, celebrated, and dignified by the very atmosphere that surrounded it.
A Setting That Embodies Timelessness
Immersed in the cultural heart of Milan, the setting offered an atmosphere of quiet prestige and intellectual heritage—perfectly aligned with the values of the brand. Its historical depth and architectural elegance provided a natural stage for a collection rooted in craftsmanship, tradition, and refined contemporary style.Creative fusion
The environment, rich in patina and character, acted as a visual and emotional extension of the footwear itself. Every frame captured in this context felt grounded and meaningful, reinforcing the sense that Church’s is not merely fashion, but a statement of enduring identity. The space elevated the storytelling without ever overpowering it—subtle, authoritative, and timeless.
In this harmony between product and place, the AW25 collection was not only revealed—it was contextualized, celebrated, and dignified by the very atmosphere that surrounded it.
A Setting That Embodies Timelessness
Immersed in the cultural heart of Milan, the setting offered an atmosphere of quiet prestige and intellectual heritage—perfectly aligned with the values of the brand. Its historical depth and architectural elegance provided a natural stage for a collection rooted in craftsmanship, tradition, and refined contemporary style.Creative fusion
The environment, rich in patina and character, acted as a visual and emotional extension of the footwear itself. Every frame captured in this context felt grounded and meaningful, reinforcing the sense that Church’s is not merely fashion, but a statement of enduring identity. The space elevated the storytelling without ever overpowering it—subtle, authoritative, and timeless.
In this harmony between product and place, the AW25 collection was not only revealed—it was contextualized, celebrated, and dignified by the very atmosphere that surrounded it.
A Setting That Embodies Timelessness
Immersed in the cultural heart of Milan, the setting offered an atmosphere of quiet prestige and intellectual heritage—perfectly aligned with the values of the brand. Its historical depth and architectural elegance provided a natural stage for a collection rooted in craftsmanship, tradition, and refined contemporary style.Creative fusion
The environment, rich in patina and character, acted as a visual and emotional extension of the footwear itself. Every frame captured in this context felt grounded and meaningful, reinforcing the sense that Church’s is not merely fashion, but a statement of enduring identity. The space elevated the storytelling without ever overpowering it—subtle, authoritative, and timeless.
In this harmony between product and place, the AW25 collection was not only revealed—it was contextualized, celebrated, and dignified by the very atmosphere that surrounded it.
