MARCHESI1824 | Easter Campaign 2025
MARCHESI1824 | Easter Campaign 2025
MARCHESI1824 | Easter Campaign 2025
MARCHESI1824 | Easter Campaign 2025
How we approached the project?
For the Easter 2025 campaign of Marchesi 1824, we set out to deeply understand the brand’s vision and translate it into images that convey a sense of discovery and wonder. At the heart of the story, four children embark on a life-sized game of Snakes and Ladders within a magnificent classical Borromeo-style villa. Each square on the board reveals a surprise—Marchesi’s signature delicacies, presented as delightful rewards along their journey. Through play, joy, and shared moments, the children experience the magic of Easter, discovering the brand’s exquisite creations in an engaging and immersive way. With our team’s expertise, we brought Marchesi’s vision to life, crafting visuals that capture its elegance, tradition, and imagination.
Marchesi 1824
Marchesi 1824 is a historic Milanese pastry shop, founded in 1824, representing a symbol of excellence in Italian confectionery. For two centuries, the company has stood out for its careful selection of raw ingredients, masterful pastry craftsmanship, and meticulous attention to detail—values reflected in every creation. Tradition and innovation come together in its offerings, providing customers with a refined and authentic taste experience.
How we approached the project?
For the Easter 2025 campaign of Marchesi 1824, we set out to deeply understand the brand’s vision and translate it into images that convey a sense of discovery and wonder. At the heart of the story, four children embark on a life-sized game of Snakes and Ladders within a magnificent classical Borromeo-style villa. Each square on the board reveals a surprise—Marchesi’s signature delicacies, presented as delightful rewards along their journey. Through play, joy, and shared moments, the children experience the magic of Easter, discovering the brand’s exquisite creations in an engaging and immersive way. With our team’s expertise, we brought Marchesi’s vision to life, crafting visuals that capture its elegance, tradition, and imagination.
Marchesi 1824
Marchesi 1824 is a historic Milanese pastry shop, founded in 1824, representing a symbol of excellence in Italian confectionery. For two centuries, the company has stood out for its careful selection of raw ingredients, masterful pastry craftsmanship, and meticulous attention to detail—values reflected in every creation. Tradition and innovation come together in its offerings, providing customers with a refined and authentic taste experience.
How we approached the project?
For the Easter 2025 campaign of Marchesi 1824, we set out to deeply understand the brand’s vision and translate it into images that convey a sense of discovery and wonder. At the heart of the story, four children embark on a life-sized game of Snakes and Ladders within a magnificent classical Borromeo-style villa. Each square on the board reveals a surprise—Marchesi’s signature delicacies, presented as delightful rewards along their journey. Through play, joy, and shared moments, the children experience the magic of Easter, discovering the brand’s exquisite creations in an engaging and immersive way. With our team’s expertise, we brought Marchesi’s vision to life, crafting visuals that capture its elegance, tradition, and imagination.
Marchesi 1824
Marchesi 1824 is a historic Milanese pastry shop, founded in 1824, representing a symbol of excellence in Italian confectionery. For two centuries, the company has stood out for its careful selection of raw ingredients, masterful pastry craftsmanship, and meticulous attention to detail—values reflected in every creation. Tradition and innovation come together in its offerings, providing customers with a refined and authentic taste experience.
How we approached the project?
For the Easter 2025 campaign of Marchesi 1824, we set out to deeply understand the brand’s vision and translate it into images that convey a sense of discovery and wonder. At the heart of the story, four children embark on a life-sized game of Snakes and Ladders within a magnificent classical Borromeo-style villa. Each square on the board reveals a surprise—Marchesi’s signature delicacies, presented as delightful rewards along their journey. Through play, joy, and shared moments, the children experience the magic of Easter, discovering the brand’s exquisite creations in an engaging and immersive way. With our team’s expertise, we brought Marchesi’s vision to life, crafting visuals that capture its elegance, tradition, and imagination.
Marchesi 1824
Marchesi 1824 is a historic Milanese pastry shop, founded in 1824, representing a symbol of excellence in Italian confectionery. For two centuries, the company has stood out for its careful selection of raw ingredients, masterful pastry craftsmanship, and meticulous attention to detail—values reflected in every creation. Tradition and innovation come together in its offerings, providing customers with a refined and authentic taste experience.
Clear process brought amazing results
Two teams, one goal.
The creation of the six Pills for the Easter 2025 campaign of Marchesi 1824 was the result of a close collaboration between the Marchesi team and our CIMENA team. From the very beginning, we worked hand in hand to deeply understand the essence of each product and how to represent it within the campaign. Each Pill, dedicated to one of Marchesi’s iconic products, was crafted to tell a unique story, capturing the elegance, quality, and craftsmanship that define the brand.
The synergy between the two teams was key to creating content that was both authentic and innovative. While the Marchesi team shared their detailed vision of the products, our director translated this information into visuals and storytelling, perfecting every detail to ensure each Pill was a flawless representation of the brand’s values. The final result was a team effort that led to six engaging and sophisticated Pills, each showcasing the delights of Marchesi 1824 in an unforgettable way.
Post production and reveal
The editing phase for the six Pills was a crucial step in bringing the campaign to life. We carefully selected the best takes, ensuring that each shot conveyed the elegance and sophistication of Marchesi 1824. The pacing was fine-tuned to enhance the storytelling, with attention to every visual detail to capture the essence of the brand. The music selection was a key element, chosen to perfectly align with the brand’s identity, complementing the visuals and adding an emotional layer that resonated with the refined elegance of Marchesi.
After the delivery of the final videos, we adapted the content for all social platforms, adjusting the format to 9:16 and 4:5 to ensure optimal display on mobile devices. This allowed us to maintain the campaign’s high-quality standards while ensuring it reached the broadest audience possible, effectively engaging viewers across different social media channels.wers into brand advocates.
Clear process brought amazing results
Two teams, one goal.
The creation of the six Pills for the Easter 2025 campaign of Marchesi 1824 was the result of a close collaboration between the Marchesi team and our CIMENA team. From the very beginning, we worked hand in hand to deeply understand the essence of each product and how to represent it within the campaign. Each Pill, dedicated to one of Marchesi’s iconic products, was crafted to tell a unique story, capturing the elegance, quality, and craftsmanship that define the brand.
The synergy between the two teams was key to creating content that was both authentic and innovative. While the Marchesi team shared their detailed vision of the products, our director translated this information into visuals and storytelling, perfecting every detail to ensure each Pill was a flawless representation of the brand’s values. The final result was a team effort that led to six engaging and sophisticated Pills, each showcasing the delights of Marchesi 1824 in an unforgettable way.
Post production and reveal
The editing phase for the six Pills was a crucial step in bringing the campaign to life. We carefully selected the best takes, ensuring that each shot conveyed the elegance and sophistication of Marchesi 1824. The pacing was fine-tuned to enhance the storytelling, with attention to every visual detail to capture the essence of the brand. The music selection was a key element, chosen to perfectly align with the brand’s identity, complementing the visuals and adding an emotional layer that resonated with the refined elegance of Marchesi.
After the delivery of the final videos, we adapted the content for all social platforms, adjusting the format to 9:16 and 4:5 to ensure optimal display on mobile devices. This allowed us to maintain the campaign’s high-quality standards while ensuring it reached the broadest audience possible, effectively engaging viewers across different social media channels.wers into brand advocates.
Clear process brought amazing results
Two teams, one goal.
The creation of the six Pills for the Easter 2025 campaign of Marchesi 1824 was the result of a close collaboration between the Marchesi team and our CIMENA team. From the very beginning, we worked hand in hand to deeply understand the essence of each product and how to represent it within the campaign. Each Pill, dedicated to one of Marchesi’s iconic products, was crafted to tell a unique story, capturing the elegance, quality, and craftsmanship that define the brand.
The synergy between the two teams was key to creating content that was both authentic and innovative. While the Marchesi team shared their detailed vision of the products, our director translated this information into visuals and storytelling, perfecting every detail to ensure each Pill was a flawless representation of the brand’s values. The final result was a team effort that led to six engaging and sophisticated Pills, each showcasing the delights of Marchesi 1824 in an unforgettable way.
Post production and reveal
The editing phase for the six Pills was a crucial step in bringing the campaign to life. We carefully selected the best takes, ensuring that each shot conveyed the elegance and sophistication of Marchesi 1824. The pacing was fine-tuned to enhance the storytelling, with attention to every visual detail to capture the essence of the brand. The music selection was a key element, chosen to perfectly align with the brand’s identity, complementing the visuals and adding an emotional layer that resonated with the refined elegance of Marchesi.
After the delivery of the final videos, we adapted the content for all social platforms, adjusting the format to 9:16 and 4:5 to ensure optimal display on mobile devices. This allowed us to maintain the campaign’s high-quality standards while ensuring it reached the broadest audience possible, effectively engaging viewers across different social media channels.wers into brand advocates.
Clear process brought amazing results
Two teams, one goal.
The creation of the six Pills for the Easter 2025 campaign of Marchesi 1824 was the result of a close collaboration between the Marchesi team and our CIMENA team. From the very beginning, we worked hand in hand to deeply understand the essence of each product and how to represent it within the campaign. Each Pill, dedicated to one of Marchesi’s iconic products, was crafted to tell a unique story, capturing the elegance, quality, and craftsmanship that define the brand.
The synergy between the two teams was key to creating content that was both authentic and innovative. While the Marchesi team shared their detailed vision of the products, our director translated this information into visuals and storytelling, perfecting every detail to ensure each Pill was a flawless representation of the brand’s values. The final result was a team effort that led to six engaging and sophisticated Pills, each showcasing the delights of Marchesi 1824 in an unforgettable way.
Post production and reveal
The editing phase for the six Pills was a crucial step in bringing the campaign to life. We carefully selected the best takes, ensuring that each shot conveyed the elegance and sophistication of Marchesi 1824. The pacing was fine-tuned to enhance the storytelling, with attention to every visual detail to capture the essence of the brand. The music selection was a key element, chosen to perfectly align with the brand’s identity, complementing the visuals and adding an emotional layer that resonated with the refined elegance of Marchesi.
After the delivery of the final videos, we adapted the content for all social platforms, adjusting the format to 9:16 and 4:5 to ensure optimal display on mobile devices. This allowed us to maintain the campaign’s high-quality standards while ensuring it reached the broadest audience possible, effectively engaging viewers across different social media channels.wers into brand advocates.
