MARCHESI 1824 | Easter egg
MARCHESI 1824 | Easter egg
MARCHESI 1824 | Easter egg
MARCHESI 1824 | Easter egg
How we approached the project?
To celebrate the 2025 Easter collection by Marchesi 1824, we developed a studio-based tabletop campaign that brings the artistry and excellence of their iconic chocolate eggs to life. Through an elegant visual language, we explored the raw beauty of the ingredients and the precision behind every creation, crafting a sensory experience rooted in Italian tradition and innovation.
Studio production focused on Essence and Impact
Shot entirely in studio, the campaign was designed to capture the essence of Marchesi’s artisanal process through carefully orchestrated sequences of motion, texture, and light. The focus was on milk and dark chocolate eggs, each elevated by the interplay of the elements they are made from: rich cocoa, fine sugar crystals, roasted hazelnuts, and delicate decorations.
How we approached the project?
To celebrate the 2025 Easter collection by Marchesi 1824, we developed a studio-based tabletop campaign that brings the artistry and excellence of their iconic chocolate eggs to life. Through an elegant visual language, we explored the raw beauty of the ingredients and the precision behind every creation, crafting a sensory experience rooted in Italian tradition and innovation.
Studio production focused on Essence and Impact
Shot entirely in studio, the campaign was designed to capture the essence of Marchesi’s artisanal process through carefully orchestrated sequences of motion, texture, and light. The focus was on milk and dark chocolate eggs, each elevated by the interplay of the elements they are made from: rich cocoa, fine sugar crystals, roasted hazelnuts, and delicate decorations.
How we approached the project?
To celebrate the 2025 Easter collection by Marchesi 1824, we developed a studio-based tabletop campaign that brings the artistry and excellence of their iconic chocolate eggs to life. Through an elegant visual language, we explored the raw beauty of the ingredients and the precision behind every creation, crafting a sensory experience rooted in Italian tradition and innovation.
Studio production focused on Essence and Impact
Shot entirely in studio, the campaign was designed to capture the essence of Marchesi’s artisanal process through carefully orchestrated sequences of motion, texture, and light. The focus was on milk and dark chocolate eggs, each elevated by the interplay of the elements they are made from: rich cocoa, fine sugar crystals, roasted hazelnuts, and delicate decorations.
How we approached the project?
To celebrate the 2025 Easter collection by Marchesi 1824, we developed a studio-based tabletop campaign that brings the artistry and excellence of their iconic chocolate eggs to life. Through an elegant visual language, we explored the raw beauty of the ingredients and the precision behind every creation, crafting a sensory experience rooted in Italian tradition and innovation.
Studio production focused on Essence and Impact
Shot entirely in studio, the campaign was designed to capture the essence of Marchesi’s artisanal process through carefully orchestrated sequences of motion, texture, and light. The focus was on milk and dark chocolate eggs, each elevated by the interplay of the elements they are made from: rich cocoa, fine sugar crystals, roasted hazelnuts, and delicate decorations.
Ingredient driven Visual Storytelling
We approached the product as a composition of pure ingredients, giving each one its moment to shine. Using high-speed cinematography up to 1000fps, we revealed details invisible to the naked eye — the snap of chocolate, the burst of powdered sugar, the glide of melted cocoa — turning the ingredients into protagonists. Every shot was crafted to express quality, elegance, and care, staying true to Marchesi’s timeless aesthetic.
A Choreography of Collisions and Falls
The creative direction leaned into gravity and controlled impact: eggs disassembling mid-air, ingredients colliding in slow motion, textures breaking apart and recomposing with poetic rhythm. These visual gestures were not just dramatic — they were intentional metaphors for craftsmanship, balance, and attention to detail. Each sequence became a sculpted moment of tension and release.
Ingredient driven Visual Storytelling
We approached the product as a composition of pure ingredients, giving each one its moment to shine. Using high-speed cinematography up to 1000fps, we revealed details invisible to the naked eye — the snap of chocolate, the burst of powdered sugar, the glide of melted cocoa — turning the ingredients into protagonists. Every shot was crafted to express quality, elegance, and care, staying true to Marchesi’s timeless aesthetic.
A Choreography of Collisions and Falls
The creative direction leaned into gravity and controlled impact: eggs disassembling mid-air, ingredients colliding in slow motion, textures breaking apart and recomposing with poetic rhythm. These visual gestures were not just dramatic — they were intentional metaphors for craftsmanship, balance, and attention to detail. Each sequence became a sculpted moment of tension and release.
Ingredient driven Visual Storytelling
We approached the product as a composition of pure ingredients, giving each one its moment to shine. Using high-speed cinematography up to 1000fps, we revealed details invisible to the naked eye — the snap of chocolate, the burst of powdered sugar, the glide of melted cocoa — turning the ingredients into protagonists. Every shot was crafted to express quality, elegance, and care, staying true to Marchesi’s timeless aesthetic.
A Choreography of Collisions and Falls
The creative direction leaned into gravity and controlled impact: eggs disassembling mid-air, ingredients colliding in slow motion, textures breaking apart and recomposing with poetic rhythm. These visual gestures were not just dramatic — they were intentional metaphors for craftsmanship, balance, and attention to detail. Each sequence became a sculpted moment of tension and release.
Ingredient driven Visual Storytelling
We approached the product as a composition of pure ingredients, giving each one its moment to shine. Using high-speed cinematography up to 1000fps, we revealed details invisible to the naked eye — the snap of chocolate, the burst of powdered sugar, the glide of melted cocoa — turning the ingredients into protagonists. Every shot was crafted to express quality, elegance, and care, staying true to Marchesi’s timeless aesthetic.
A Choreography of Collisions and Falls
The creative direction leaned into gravity and controlled impact: eggs disassembling mid-air, ingredients colliding in slow motion, textures breaking apart and recomposing with poetic rhythm. These visual gestures were not just dramatic — they were intentional metaphors for craftsmanship, balance, and attention to detail. Each sequence became a sculpted moment of tension and release.
